Have you every wondered what separates some businesses websites from others? Sure, having fantastic people, great systems in place, and a top leadership team are all crucial, but on the marketing side, you need the info that yields the right prospects for your business, helping to fuel growth.
One of the great benefits to marketing online is the ability to measure and track user behavior. The traffic you receive to your website, landing pages and other online profiles such as Facebook can be accurately measured with a wide range of user information. This treasure trove of data allows you to track, model and initiate strategies to best capitalize on buyer behaviors. It affects SEO, paid media, and the channels that help your business reach more customers.
How Do You Achieve Digital Marketing Success?
No matter how great your website is, if you’re aren’t adequately using analytics tracking data from click-to-close, you are missing out on a ton of opportunities and wasting money. It’s one of the biggest influencers of digital marketing and too often overlooked.
Analytics tracking is the biggest influencer of digital marketing success. From click-to-close, your traffic is giving you opportunities to track, model and predict their behavior. Analysis is what helps determines the changes that affect the bottom line. More often than not, the information provided by site analytics determines whether a digital marketing campaign is a winner or a waste of money.
What Makes Ascent Different?
At Ascent, we love being able to uncover the nuggets that help separate them from competitors. We track, we analyze, we optimize. We track the interactive elements on web pages, including dynamic insert phone numbers/calls, form submissions, button clicks, checkouts and just about every other interaction as an analytics event.
We use a variety of tools to collect data and establish goals which may include data from Google Analytics, AdWords or other paid analytics tools such as heat maps. By putting an advanced level of tracking in place and focusing on the metrics allows us to yield superior results.
We focus on the numbers that matter and believe if it isn’t tracked, it didn’t happen. By enhancing understanding and having attribution for the customer path, we give our clients a better path to profit through paid search.
Contact us today and start uncovering the data to better capture customers!