Search engine optimization, or SEO, is a key Web marketing tactic for nearly any business. While you may understand that it means ensuring your business appears at the top of search engine listings as noted in our previous post, you may not yet be familiar with how to make SEO work for your company or your blog.
We provide six tips to help you understand how SEO can help.
1. Learn What It Takes
SEO is more than just spewing out random keywords onto a website. A successful SEO plan involves demonstrating the popularity and relevance of your website, and consequently your business or blog. Good SEO ensures that you use strong commercially valuable keywords and phrases and by links back to your website elsewhere.
2. Read Case Studies
A great place to start when choosing where to go for your SEO needs is a business’ case studies. Good companies provide this information to let potential customers like you, know they can not only get results but can track how, in what industries, and to what audiences. They also give you a good indication of what you should be doing.
3. Talk to Other Business Owners
If you want to know what works and what SEO company has the skills to help you best, don’t forget that your greatest resource is not available online or in a study. It is instead available by asking others in your field or similar fields what and who has worked for them. Other business owners can tell you what companies have had the most success and who best understood the customer base and how to target search.
4. Make it a Priority
Business owners face a lot of competing priorities. But if want to have a large return on investment from your website, you need to make SEO a priority in order to see success with it. Such success would mean appearing at the top of search listings for key phrases or words associated with your business.
Before designing or redesigning your site, take SEO considerations into account during the initial phase of your business’ webpage. This can make it a lot easier to successfully market from the site once it is live.
5. Learn How to Use the Google Keyword Tool
The Google Keyword Tool allows you to better understand how and how much Internet users search Google. You can enter certain terms to pull up related phrases then show you the demand for these phrases based upon how often these are searched in the Google search engine.
This allows you to not only to spot the most-searched phrases but to spot which ones are most important to include on your site, and which terms have the most commercial intent.
6. Take Advantage of Free Consults
Most SEO providers and experts will often give you free consultations to encourage you to use their business to improve your website’s search rankings. While you may want to use one of these companies to better the odds your site will appear at the top of a web search, just discussing your options with an expert can be that first big step towards laying the groundwork for success from SEO.
Post by: +Jason Nelson