As they say in real estate, it’s location, location, location. Having a prominent location is important for businesses. To attract more customers, you want to make it easy and convenient to be found. The same is true on the Internet. Having page one Google rankings makes it easier to be found and helps generate more website traffic. Google allows business’ to rank in several places on page one of their search results including the organic listings and map listings. So why not take advantage and occupy as much real estate as possible on the dominant search engine? Below are five tips to help boost your rankings and visibility for local search terms.
1. Improve Your On-Website Page SEO.
Many business websites aren’t really constructed with search engine optimization (SEO) in mind. While design, graphics, and features are important, it’s also critical to have content that on your website that provides the information your customers are seeking. Title tags, keyword usage, content, description, and site speed, layout and structure are all factors in SEO. An SEO analysis report can identify opportunities for improvement and provide small businesses with the roadmap needed to provide a Website traffic boost.
2. Build Your Online Citations.
By having your business and website information listed on dozens of local websites and directories, you can get new referral sources for customers and website visitors. Not only do you want listings, it’s important to make sure they are relevant to your business, beneficial to users, and your business and website information is consistent on the Web. Having abundant, consistent local citations on other websites can provide an SEO boost.
3. Encourage and Make it Easy For Customers to Leave Reviews.
Having a lot of customers reviews for your business, particularly on your business’ Google Plus page is important. Not only can these serve as powerful testimonials to build trust in your business, they can also actually boost your Google map rankings. If you look at how business’ are rated on the map listings in the search results, business’ with lots of reviews tend to rank higher on the map. Having a system in place to distribute review handouts is a good way to garner more reviews. It makes it easier and more convenient for your customers to leave reviews. For an example of a Google review handout, click here for a review sheet for our business and be sure to leave us a review.
4. Get Your Picture and Google + Business Page in the Search Results.
By properly setting up Google Authorship, businesses can get their author’s picture next to their Web pages in the search results. Searchers are more likely to click on results with a nice picture than one without one. Similarly, Google Publisher is a feature that allows businesses Google Plus page and their most recent post appear in the Google search rankings for a branded search. Taking up more real estate on Google and giving people more reasons to learn more about your business is not an opportunity to miss.
5. Leave Review for Other Businesses.
If you have something to share about a business, take the time to leave a review. This can be on Google or other websites such as Judysbook.com, AngiesList, Yelp, or on social networking websites. It only takes a few minutes, shows you want to help others, and may just allow you to collect more business reviews of your own.