Search Engine Marketing
There are a variety of different tactics that constitute search engine marketing (SEM) in the major search engines Google, Yahoo, and Bing. Google typically constitutes more than 2/3 of the market so the focus is normally on their search engine. SEM includes:
Let’s take a closer look at the three primary means above and how Ascent can help.
Search engines don’t want you to associate ads as what comes first in the results but that is often the case with commercially valuable search engine keyword phrases. If you want the highest position in a search engine for terms related to your business, you want to adverting in Google Ads.
Organic or ‘natural’ search is the results that appear in Google, Bing, etc. without paying the search engine for that results. They typically come immediately following the first one to three ads for commercially valuable terms.
SEO has historically been seen as the best way to get search engine traffic as it is ‘free’ in the sense that you don’t pay search engines for the traffic. The other nice thing about SEO is that rankings can remain and you can continue to receive clicks to your website even though you aren’t paying for the clicks you receive.
However, Google has made getting quick organic ranking and ‘gaming’ SEO much more difficult in recent years. It’s a best to work with an SEO agency you can trust, has demonstrated marketing results, and follows Google guidelines as engaging in practices that are prohibited can result in a costly Google penalty. In the worst cases, your website can be blocked from Google entirely.
ASCENT has more than five years experience working in SEO and knows what works and what doesn’t. We provide content marketing, technical SEO, and local SEO services to help meet your business’ needs.
If you’re a local business, it’s important to have rankings for local terms. While you can also have organic search rankings, it’s a nice bonus when a business can also have local search rankings such as in the local map pack or in the local carousel.
While they share similarities, optimizing for local has differences from more traditional SEO. It’s important to get online reviews, garner citations and links from other local websites and directories, and create content with a local focus.
Contact us to discuss your search engine marketing needs!