The wave of the future is mobile, and the future is now. With mobile display ads, you have access to customers and prospects wherever they are, and at any time of day. But if you want to make an impact in mobile display ads, it’s important to be knowledgeable on mobile strategies and image ad sizes in order to effectively reach your customers on their mobile devices.
Mobile Ad Strategies
Because a wide variety of media is available on mobile devices, you can show your customer ads in a variety of formats, and do A – B testing to see which messages drive traffic to your site or create interest in your mobile apps. Tailoring your messages to mobile devices helps your ads look and perform better in all formats.
Creating mobile-optimized ads serve up messages, URLs and landing pages that are designed to be viewed on mobile devices. If you don’t have a designer, AdWords does offer automated responsive ads in different sizes based off our landing page.
Mobile Ad Sizes
In order to create mobile image ads, you have to understand ad sizes and how they work with the smaller screens on mobile devices. Smartphones have screen sizes of less than 7 inches in size. The readily accepted sizes for mobile devices are as follows (in pixel format):
320 X 50
300 X 250
336 X 280 (full screen or interstitial)
Tablets are hybrids, somewhere in between smartphones and computers in many ways. Unlike mobile phones, their screens are larger than 7 inches, and they have touch screens. Google does not technically designated them as mobile devices, but it’s still important to understand that ad size differences with tablets. Note the larger 729 and 468 width ad sizes, which wouldn’t be effective on a smartphone.
300 X 250
729 X 90
468 X 60
336 X 280 (interstitial/full screen)
Being successful with mobile AdWords depends on a wide range of things, but knowing the basics to set up your ads properly is one of the most important. Otherwise, your ads are less likely to engage with mobile users and customers will bounce away from them created a lower return on investment.