Pay-Per-Click Ad Management

Once your pay-per-click (PPC) ad campaign has been set up, it may seem like you can just sit back and wait for the leads to roll in. But online ads are not set it and forget it advertising. If you’ve ever ran an online ad campaign before, you’ll already know all about this and that online ad platforms are complex and not intuitive.

Ad campaigns need continual improvement and monitoring to achieve desired results. Ongoing management and optimization is a necessity for even the best set up ad campaigns.

Want Expert Help With Your AdWords Campaign?

We can help. Ascent is a Google Partner Agency, certified in AdWords. We have the expertise and knowledge to run successful AdWords campaigns. Our professional PPC campaign management, optimization, and reporting services include:

– Strategic campaign optimization and planning
– Keyword research evaluation and refinement
– Text ad copywriting to make improvements to existing ad groups and for new ads
– Bid adjustments
– Geographic targeting review
– Ad extensions review
– Quality Score monitoring and refinements
– Landing page analysis
– Negative keyword monitoring, additions, and adjustments
– Google Analytics integration and goal tracking
– Monthly campaign reporting and consultation

Do You Do Remarketing and Display Campaigns?

Yep. In addition to paid search campaigns, we also provide management and optimization services for remarketing and display campaigns. We also do Call-Only campaigns. We’ll do the monitoring, optimization, and make the improvements needed for successful campaigns. We prepare detailed reports and provide phone and e–mail support for your campaign to work optimally with you in the process and get the best results.

Where to Start

If you are new to online advertising or have an ad campaign that needs a boost, we would recommend starting with a PPC audit. It’ll provide the road map and clarity to help chart the course for your online ad campaign. After an audit, the next step is campaign set up.

Once a campaign has been established, it’s entire up to you how much you would like to spend on AdWords campaigns. At Ascent, we manage client ad campaigns ranging from $1,500 per month up to $50,000 per month. We track, make strategic revisions, and act as an extension of your team to maximize campaign results.

Our fees are based off a percentage of spend. Advertising costs are separate and the advertiser has complete control over costs. We find this arrangement is beneficial for clients as our interests are aligned. We want to our clients to get maximum profit from their ads. Larger campaigns have more moving parts and require more work to achieve the desired results.

Contact us to discuss your ad campaign today!

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