KISSmetrics, a Web marketing software company, had an interesting infographic recently entitled “How do Colors Affect Purchases?”. The infographic shows the importance of visual appearance and how consumers respond in very different ways to what they see. Colors and how they are presented have a big impact on online sales.
The types of colors a businesses uses in their marketing and in their Web design can have a dramatic effect on attracting the right types of customers to a business and improving conversion rates. The use and placement of colors are also tied into website navigation, which is also important as you want to make it as easy as possible to allow customers to find what they are looking for on your site.
The infographic, which we have linked to below, is a good reminder of the important of a professional design optimized for maximum conversion, before a significant investment is made in Internet marketing to drive traffic to your website.
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Source: How do Colors Affect Purchases?