When businesses undergo the process of having their Website designed or redesigned, the number of choices they face can be overwhelming. Designing a Website is a lot like all the decisions that go into laying out a physical store in terms of attracting customers. For example, whether you or online or in a physical store, you want your hottest selling items or service(s) displayed prominently in a way that visitor can easily find and purchase them.
But online is a different environment with different factors that go into sales success. It can be a bit of a balance act between appealing to customers and appealing to search engines. But by focusing on layout and organization, business can improve the appearance and usability of their company’s website. This can make a huge difference in a site’s success.
#1. Know Your Customers
Attracting and retaining customers should be the most important things to consider as you are planning what goes into your website. As you lay out your website, you should be aware of what the customers are likely to look for first. This will make your site easier to navigate which clients and get them to visit with sections that they are most likely to make a purchase and are the most profitable for the business.
#2. Emphasize Visuals
The adage “A picture is worth a thousands words” can be very true online. Most people don’t want to read through a lot of text. That is why it is important to have enticing, highly appealing, unique visuals on your site. Whether it is pictures, videos, graphics, or other visuals, do not cut corners in this area.
Having visually enticing images can really help conversion rates, increase time on site, and its sharability on social networks. Great visuals are also key to building up a brand. Just stay away from using Adobe Flash (in most cases).
#3. Use Keywords Smartly
You want to be sure that you use keywords–important words or phrases that customers are likely to search for, both in the content of your site and in the title tags and meta- descriptions. Their use, from how often to where, can make a big difference in how a search engine interprets your site and how easy it is to locate items on the site.
One word of caution – use keywords strategically and sparingly so that it still is easily readable for the user without cluttering it so much that it looks unprofessional.
#4. Organize Logically
When thinking about site design, think about how you might group certain pages on your site together. When websites have dozens pages, it is a good idea to design it like a filing system where you can place the links to similar pages beneath a single header. This can help to reduce the clutter on your site and make it easier for customers to effortlessly navigate through your site while steering them to action.
You should also be sure that as customers visit a different page on your site, they will be able to easily navigate to a new area as though they were still on your home page. Most Internet users don’t like to use the back button and don’t have a lot of patience. By easing navigation so that travel from one portion of the site to another is as uncomplicated from one page or the next, you save customers unnecessary steps and early exits from your site.
#5. Plan for Expansion
When you are evaluating navigational structures for a website, try to think about potential future business needs as this could save you a lot of time and money down the road. You may decide to expand your site later as your business grows or offers new services.
Know where your existing site could include additional pages and try to design it with those in mind. If your site is not capable of growing, it may need a costly new revamp. complete revamp. A well designed website will not only bring customers so that you can expand, but it will grow and scale along with your company.