Top 5 Ways to Lose Your Status as a “Superstar” Blogger

Nearly everyone who blogs would love to build a large following. Eyeballs means traffic, which means greater visibility and status in their niche. This can lead to more revenue opportunities, with the added bonus of creating a community and developing relationships with a lot of great people.

But sometimes when bloggers reach a level of success, they lose their way. It could be they lose their drive, they get too distracted with other opportunities, or their ego gets in the way.

With this in mind, below are our top 10 ways to lose your status as a “superstar” blogger:

#1. You Mail it in.

Nothing is worse than anticipating something great from someone based on built in expectation and then getting hugely let down. It’s akin to your favorite actor choosing to be in a dud of a film or a poor album from your favorite group. When bloggers lose their drive or sway off course, their readers can become disappointed in a hurry.

Don’t write just to write. Phoning it in never did anyone any good. Not every post is going to be groundbreaking but always try to add value. You can go outside the box and that is encouraged, just continue to bring something interesting or enlightening to the table.

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# 2. You Don’t Respond to Comments.

Comments from users can really augment a blog post. They can add new viewpoints, arguments, or thought provoking Q&A and other discussion. If you are a blogger and have users leaving worthwhile comments, take them time to answer their questions and engage with them. Understandably time is limited but taking the time to respond to even a few comments can go a long way toward staying in touch and building your audience.

# 3. You Don’t Engage on Social Networks.

Successful bloggers are active on social networks. Twitter, Facebook, and Google+ are great platforms to disseminate your content and build and interact with your community. And there are others. But always be adding value and don’t use your social network feeds for needless banter. Be appreciative to your audience and stay focused on delivering.

#4. Your Totally Viral Titles Are Annoying.

We get that titles are important and you want your content to be shared. But go easy on the strong adjectives and the quick wins. Because the last thing you want to do is burn your reader with your titles.

#5. Your Posts Become Too Promotional.

We all share the goal. Work less and get paid more. But don’t use your posts to overly promote the services or products you sell. It’s okay if the links fit the topic of your post but keep it natural and don’t overdo it.

A lot of these top 5 things come down to a blogger staying grounded and not losing focus of how they built their success. This is what can elevate a person to the next level and build a lot of long-lasting respect in the process.

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4 Responses to Top 5 Ways to Lose Your Status as a “Superstar” Blogger

  1. Adrienne says:

    Hey Jason,

    Great key points and I agree with you.

    As I mentioned in my last post, replying to comments is important. That’s how people start to appreciate you because they know you’re paying attention to what they shared. It’s just being respectful of your readers.

    I think a lot of people who are just starting out do a lot of these but as I’ve always said, you don’t know what you don’t know. But once you know better, you do better.

    Be real, be genuine, be caring, be supportive and be helpful to your readers. If you do all of that sharing your content from your own perspective then you should be okay. You don’t have to promote every single product in order to have a successful following. Trust me, it will all come in time.

    Thanks for sharing this and hope you’ve had a wonderful week.


  2. admin says:

    Thanks for your tips Adrienne. You def. have to be consistent and keep adding value to build up your readership.

  3. I’d like to add one more; you stop writing your own posts! If a blog starts out with a pattern of allowing guest posts, that’s fine. But when you got there by writing all your own stuff and people got used to learning from you, then suddenly you’re writing one post every 2 weeks, you’ve lost your way.

  4. admin says:

    Great addition Mitch!

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