Nearly everyone who blogs would love to build a large following. Eyeballs means traffic, which means greater visibility and status in their niche. This can lead to more revenue opportunities, with the added bonus of creating a community and developing relationships with a lot of great people.
But sometimes when bloggers reach a level of success, they lose their way. It could be they lose their drive, they get too distracted with other opportunities, or their ego gets in the way.
With this in mind, below are our top 10 ways to lose your status as a “superstar” blogger:
#1. You Mail it in.
Nothing is worse than anticipating something great from someone based on built in expectation and then getting hugely let down. It’s akin to your favorite actor choosing to be in a dud of a film or a poor album from your favorite group. When bloggers lose their drive or sway off course, their readers can become disappointed in a hurry.
Don’t write just to write. Phoning it in never did anyone any good. Not every post is going to be groundbreaking but always try to add value. You can go outside the box and that is encouraged, just continue to bring something interesting or enlightening to the table.
# 2. You Don’t Respond to Comments.
Comments from users can really augment a blog post. They can add new viewpoints, arguments, or thought provoking Q&A and other discussion. If you are a blogger and have users leaving worthwhile comments, take them time to answer their questions and engage with them. Understandably time is limited but taking the time to respond to even a few comments can go a long way toward staying in touch and building your audience.
# 3. You Don’t Engage on Social Networks.
Successful bloggers are active on social networks. Twitter, Facebook, and Google+ are great platforms to disseminate your content and build and interact with your community. And there are others. But always be adding value and don’t use your social network feeds for needless banter. Be appreciative to your audience and stay focused on delivering.
#4. Your Totally Viral Titles Are Annoying.
We get that titles are important and you want your content to be shared. But go easy on the strong adjectives and the quick wins. Because the last thing you want to do is burn your reader with your titles.
#5. Your Posts Become Too Promotional.
We all share the goal. Work less and get paid more. But don’t use your posts to overly promote the services or products you sell. It’s okay if the links fit the topic of your post but keep it natural and don’t overdo it.
A lot of these top 5 things come down to a blogger staying grounded and not losing focus of how they built their success. This is what can elevate a person to the next level and build a lot of long-lasting respect in the process.