Google has launched a new tool for small business owners called “Google My Business”. Google My Business is simply a new platform interface for users to help them update and manage their business information in Google all in one place.
You can login to Google My Business with your existing Google login or if you don’t already have one, register for a Google account. This new interface does not replace, Google+ Business Pages, Google Local pages, or any other Google product. And while the focus is on local business owners, anyone with a Google+ page for their brand or non-profit gets access as well.
While of the goal is to make it easier for businesses to get on Google and keep using Google products, the interface unifies access to a business’ Google pages and drops the Google+ name association.
Features in “Google My Business”
Once logged in at Google.com/business, you can easily view all your Google business
pages from the dashboard and make edits, additions, or deletions. This is especially helpful when you have duplicate entries. It will also show you which of your pages are Google verified and you can review and update your business’ Google map location(s).
Within the page edit tool, the interface will walk you through what is needed to complete your business profile such as photos, your hours of operation, address, URL, phone number, and business description/category. The pages also contain the Google reviews for a business. The platform is also a convenient place to access the Google tools available to business owners such as AdWords, Analytics, Google Plus, and Hangouts.
For mobile users, there is a version of ‘My Business’ on the Android platform and an iOS version should be coming soon.
Getting Help With Your Google Listings
Navigating Google pages can be confusing as businesses can have multiple pages such as a Google+ Local page, which features the business’ map location and Google reviews and Google+ Business page as their social sharing page. It is also possible to merge or delete pages to avoid duplication (use these features with great caution).
Having duplicate pages or the wrong address or phone number listed for your business is disconcerting for business owners. Having accurate pages can aid your Google map rankings and having inaccurate information can mean lost calls and lost customers
Google currently offers phone support for “Google My Business”. This can be helpful if you’re having trouble with an incorrect listing or want help using the new platform. There are also Google support forums. If you’re having trouble with your business appears in the Google organic or map listings, you may also want to consider a consult with an SEO professional.