New AdWords Price Extensions

Price extensions are a brand new ad extension offered in Google AdWords. They are a great feature for businesses who want to display their pricing, show various service offering, or tiered pricing with their Google search ads. With price extension, … Continue reading

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How to Create a Better Landing Page

If your business uses SEO or PPC for marketing purposes, targeted, compelling landing pages are essential to turn visitors into customers at the highest rate possible. Ads and articles that link solely to your website’s homepage generally have lower conversion … Continue reading

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WooComerce vs. Shopify: The Pros and Cons

Selling products online is easier than ever before, but the technical challenges to selling products on your own website online can seem daunting. There’s merchant processing set up, fees, inventory (if a tangible product), shipping and other factors to consider. … Continue reading

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Is Your Website Still Not HTTPS?

If you’re a business that hasn’t yet made the switch to an https website, 2017 is the year to do it. Google Chrome, which is the mostly widely used desktop and laptop browser in the U.S. with over 50 percent … Continue reading

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How to Link to Your Google Reviews Page

Smart businesses know the importance of online reviews. They help build trust and credibility and play an important role in local SEO. Positive reviews have also been shown to help greatly increase conversion rates of website visitors to customers. One … Continue reading

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