How to Create a Marketing Plan

Do you know the most famous quote in marketing history? Of course, it’s gotta be “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” This quote is attributed to John Wanamaker, who … Continue reading

Posted in Online Sales | Leave a comment

We’re Teaching an Internet Advertising Class

Want to learn about about online marketing and how you can better connect with customers? Not sure what acronyms such as SEO, PPC, and SMM really mean? Live in the Olympia/Lacey/Tacoma area and prefer to learn in a live setting? … Continue reading

Posted in News | Leave a comment

The 3 Key Business Marketing Strategies

Smart, successful local businesses need a steady source of new and recurring customers. Having an outstanding product or service is where it all begins but marketing is what gains a business new clients and grows revenue. So what strategies should … Continue reading

Posted in Online Sales | 1 Comment

Ads in the Google Map 3-Pack

Google has made recent changes to their mobile search results, adding an ad as the first result in the local map 3-pack. The result looks consistent with the other organic map pack results, except the little green [Ad] icon. This … Continue reading

Posted in PPC | Leave a comment

What Drives Revenue For Your Business Online?

Do you know what online sources drive the most revenue for your business and how much? SEO, paid search, email, apps, direct traffic, social media, other referral sites can all be important channels. The number of different mediums through which … Continue reading

Posted in Online Sales | Leave a comment