We’re Teaching an Internet Advertising Class

Want to learn about about online marketing and how you can better connect with customers? Not sure what acronyms such as SEO, PPC, and SMM really mean? Live in the Olympia/Lacey/Tacoma area and prefer to learn in a live setting? … Continue reading

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The 3 Key Business Marketing Strategies

Smart, successful local businesses need a steady source of new and recurring customers. Having an outstanding product or service is where it all begins but marketing is what gains a business new clients and grows revenue. So what strategies should … Continue reading

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Ads in the Google Map 3-Pack

Google has made recent changes to their mobile search results, adding an ad as the first result in the local map 3-pack. The result looks consistent with the other organic map pack results, except the little green [Ad] icon. This … Continue reading

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What Drives Revenue For Your Business Online?

Do you know what online sources drive the most revenue for your business and how much? SEO, paid search, email, apps, direct traffic, social media, other referral sites can all be important channels. The number of different mediums through which … Continue reading

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How to Capture More Leads From Your Website

Getting visitors to your website is only part of the equation. The most important step is converting visitors into inquirers and buyers. Sure, great design, user experience, and compelling calls to action help, but what tools can you utilize to … Continue reading

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