Email Marketing Services
In a world where instant messaging, texting and tweeting have become standard forms of communication, email delivery remains a very effective and inexpensive method for mass advertising and promotion. Despite all the spam out there, people still like getting mail in their inbox.
Email marketing services offer clients a means to construct an ongoing schedule of delivery, targeted to specific audience(s). Email communication not only attracts new business, it provides the opportunity for relaying important updates, sales information and recommendations to a large customer base and keep them coming back.
The Basics Of Email Marketing
There are three categories of marketing via email. These are direct marketing campaigns, customer retention programs and insertion advertisements. A good strategy is to use all of these communication methods in order to build repeat business with customers. An email marketing service companies assists businesses with managing their email contacts and setting up and distributing messages.
Direct marketing campaigns are similar to the old fashioned method of procuring a mailing list and sending out flyers. Email software is available that allows the seller or service provider to send out a large number of electronic communications to prospective clients. The campaign can be customized according to age group, geographic location or past buying habits.
In any business, you want to get the word out about your products, services, and events. Retention advertising generally takes the form of electronic newsletters. The goal is to create a lasting impression on the reader. Information about certain products or services that may be of value to the consumer are explained in greater detail than when direct marketing emails are utilized.
Benefits Of Email Marketing
The cost of this email advertising is surprisingly small. The return on investment is normally higher than most of the pay–per–click advertising methods. The Direct Marketing Association estimates that approximately $40 in sales are realized for every dollar spent on email advertising.
Over 50 percent of small business owners currently have an email advertising campaign in operation. The monetary risk is negligible because a large investment is unnecessary in order to put a campaign in gear.
Email marketing targets a specific audience with ease, is data driven and supports sales through alternate channels. Email sales campaigns offer customers the opportunity to examine the product or service in further detail by direct response, through the website, or through a social/business network.
As mobile Internet continues to rise, email is more easily accessible and visible to customers. Email marketing can help you stay on the minds of customers and attract new people into your business. It should be a component of a business' Internet marketing strategy.
How Email Marketing Services Help
Ascent Internet's email marketing services can help clients construct a campaign, using data to construct a targeted ad program. They can send different messages to different groups of customers or prospect customers. The automation available today makes email much more scalable and cost–effective than snail mail delivery.
One of the reasons most small businesses use email marketing service is to insure that all communications are permission–based. A commercial email should only be sent to a person who gives permission for the receiving of promotional material. Marketing professionals can tailor an online advertisement program that reaches only those members of the population who will gladly receive promotional communications.
Ascent's email marketing services are affordable, take the guesswork out of constructing an effective advertisement or promotional communication, and target the most favorable segment of their customer base. Call us at 435.319.7260 to learn more and get started.